It is called the Lookup table in Google Tag Manager. With this much similarity and the only difference being tracking, it would be a whole lot of copy and paste work to track all these sites at once. And depending on the number of sites you have this could be an awful experience.īy default, these sites have similar contact forms, purchasing tools, custom metrics, custom events, etc. That would mean that any change we made to the analytics tracking would have to be done for every site.
What we are trying to track is similar across sites, it would be a pain to create a new container or a new tag for each Google Analytics pageview or event we want to track. Most commonly, because individual managers only need access to a specific site’s data.
These clients tend to have a template with similar functionality on their sites, but each site needs its own analytics ID or profile view for varying reasons. They may be a property management company with a website for each property, or a franchise business that has a different website for each location to have local variation in copy, messaging, and more. We have many clients that use multiple websites for marketing. This is especially true when dealing with multiple websites. Tag Manager has made analysts’ lives easier over the last few years.
